Empowering Global Journalism with GenAI
In early 2024, a leading The Associated Press (AP) partnered with Pluralit AI Solutions to explore how Generative AI could enhance editorial workflows across languages, formats, and audiences. The goal was to accelerate production, support editorial creativity, and expand multilingual reach — without compromising on quality or journalistic integrity.
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Together, we designed and deployed three end-to-end GenAI solutions, moving from PoC through Pilot and Pre-Production. Each solution was co-developed with the client’s editorial, product, and engineering teams using weekly sprints, user-driven feedback, and strict quality benchmarks.
Redefining news analysis with GenAI-powered insights
A US-based media startup partnered with Pluralit AI Solutions to build a news analysis platform unlike any other — one that could uncover hidden connections behind global events and help readers see the story behind the headlines.
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Traditional news reporting focuses on what happened. This client wanted to go deeper — asking why and what it means through a new lens. They envisioned an editorial workflow that used GenAI to deliver meaningful, multi-layered analysis — while maintaining accuracy, editorial control, and balanced sourcing across freely available news content.
PROJECTS
Driving business growth in advertising with GenAI
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Mobsta, a leader in location-powered advertising, first partnered with us to develop TraffiQ, a custom-built platform that streamlined their campaign planning and execution. As the platform scaled and Mobsta’s operations grew, new business demands emerged: more campaigns, tighter timelines, and higher expectations for precision and personalisation.
In early 2024, Mobsta turned to us again, this time to embed Generative AI into the core of TraffiQ, with the goal of automating key workflows, enhancing client communication, and delivering faster, smarter media decisions at scale. This case study highlights how GenAI enabled Mobsta to accelerate efficiency, improve client experience, and strengthen their position as a tech-forward innovator in the AdTech space.